First Fidelity Trust AG

FFT AG is the world's leading supplier of Swiss Trust structures.

As the world's most exclusive corporate vehicles, the company focuses on discretion and quality of service.

Our work with them involved full stack digital rebranding, evolving their brand identity for the digital era.

DIAGNOSIS

THE PROBLEM

With research, we discovered a massive gap in knowledge and information about the very nature of the Trusts in question; let alone the possibilities and permissions they carry.

Our work focused on their digital footprints, visual identity and hyper-targeting prospects with entities heavily aligned with their sector of operations.

THE SOLUTION

PROGNOSIS

We hypothesized two stages for the project.

The initial relaunch.

The continuous improvement.

PRAGMATISM

Time x Impact
= Value

We used commercially available tools to bring the company into the digital age. A complete rebuild from the ground up while necessary; required considerable investments of time and effort.

Presenting the expertise of the company within the aesthetic boundaries of the brand allowed us to deliver a working solution used for generating leads and closing sales within 30 days.

CONTINUOUS IMPROVEMENT

A digital presence is a living, breathing asset to a company.

It must be cultivated, curated.

Consistent feedback from users and our client on V1 means that we're empowered to build a faster, more intuitive and more effective V2.

Holistically built, component by component; our hypothesis for FFT AG's newest website leads the client down a digital funnel with multiple touchpoints, fuelled by actionable corporate intelligence.

PERFECTIONISM